Medical Center Launches New Ad Campaign

In January, NYU Medical Center launched its first strategic advertising campaign. Debuting in the “Science” section of the New York Times, the ads reflect that the Medical Center has “the latest thinking” in four key programs—surgery, cancer, heart disease, and rehabilitation medicine. With visually arresting photos accompanied by a list of sub-specialties in each of these programs, the ads are designed to distinguish NYU’s advertising from that of other academic medical centers.

In addition, the campaign incorporates the Medical Center’s new strategic slogan, “We Advance Medicine,” which has been trademarked and will begin appearing in other communications tools in the months ahead.

Dean and CEO Robert M. Glickman, M.D., said that the ad campaign “is an exciting step forward for us. These ads contain a strong message about NYU Medical Center and reflect the depth of our expertise in four key areas.”

The print ads appeared in the Times, the New York Observer, and New York magazine, and throughout the month of March, a “latest thinking” ad appeared on the sides of 30 NY Waterway buses that travel around midtown Manhattan.

The Office of Communications and Public Affairs developed the ad campaign, with the active leadership of Linda Gosden Robinson, a Vice Chair of the Boards of Trustees.