The best and most reliable form of research is the double-blind, placebo-controlled study. The purpose of this kind of study is to eliminate the power of suggestion. The double-blind study keeps both doctors and participants in the dark as to who is receiving which treatment. This last part is important because it prevents the researchers from unintentionally tipping off the study participants, or unconsciously biasing their evaluation of the results.

A good double-blind study should enroll at least 100 people, preferably as many as 300. Dramatically effective treatments can prove themselves in somewhat sm